Sales & Performance Coach - Sydney Parramatta Australia

Company: Confidential
Your Application: You have not applied yet
Location: Sydney Parramatta Australia, Australia

Sales & Performance Coach


Sales & Performance Coach

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our 2025 Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

This opportunity will see you develop the sales capability of frontline staff in HCF’s branch network whom are responsible for selling Private Health Insurance, More Protection and travel products. This highly visible role will see you impacting individual growth outcomes and ultimately building on existing momentum to build a sales culture at HCF.

About the Role

You will work closely with Regional Managers and Branch Managers to ensure key development plans are implemented, sales capability is enhanced and ultimately ongoing sales performance of branches improve. In this role you will be expected to collaborate with your peers to ensure best practice sales development initiatives are shared throughout the branch network.

You will be expected to spend approximately 80% of your time within branches in Sydney metro, non-metro and interstate.

Specifically, your role will see you:

Maintain ongoing visitation program to branches on a rotational basis within your area of responsibility;
Analyse sales reports and metrics both at the branch and individual level to identify focus areas;
Plan sales strategies to work with the branch managers to identify blockages to sales effectiveness;
Coach and train individuals to improve sales effectiveness;
Establish agreed development plans for individual staff members using the SMART model and establish and maintain a performance scorecard for each staff member within your area of responsibility;
Monitor ongoing performance against development plans, recognise and celebrate successes and top performers; and
Support branch managers in preparing for conversations to manage sales performance where improvements are not realised

About you

In order to be successful in this role you will need

to bring the following skills, experience and attributes:

Previous experience in a training and/or coaching role – specifically working with adults to build skills, transfer knowledge and change behaviors
Prior hands on sales or retention experience
An ability to identify an individual’s strengths and weaknesses through workplace observation to improve sales capability
Creative approach to designing sales tools
Exceptional verbal and written communication skills
A Certificate IV in Training and Assessment whilst not essential will be highly desirable
A tactful approach and sensitivity in providing feedback to influence and motivate staff
Proven ability to be self-motivated, highly organised and work independently
A valid drivers licence

If you do, you’re sure to enjoy and succeed in this position. This is your chance to be part of an exciting time of change and rejuvenation within HCF’s strong branch network and an opportunity to drive improvements and sales success.


Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We want to provide you with the skills and tools you need to support your wellbeing journey, so that you can be at your best.

We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team!


Up to 50 % discount on health cover, pet and travel insurance
Additional Family & Friends day
Organisational wide Recognition & Rewards program
Generous Parental Leave Scheme
Health and Wellbeing Initiatives

A career with us – How to Apply

Please check out our website at (url removed)

HCF is committed to creating a diverse and inclusive workplace. All suitably qualified applicants will receive equal and fair consideration for employment. Applicants who identify as Aboriginal and/or Torres Strait Islander are actively encouraged to apply. All potentially successful candidates will be required to complete background checks which will include a police clearance prior to confirmation of employment.

Work Day: Full Time
Employment type: Permanent Job
Salary: Negotiable

Minimal experience: Unspecified

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